Want to Create Lasting Impact? Make a Company Video

Company videos do it all—they provide the exact right look, sound and messaging to represent your brand. They stick in our minds, especially the outrageous ones. Plus, thanks to the advent of digital, they have never been more cost-effective to produce. With a million ways to make a first impression on your target audience, why not make one that lasts a lifetime?

Think—how long has it been since you watched a video?

Seconds.. Minutes..Hours..Certainly, it’s impossible to go a full day without watching any video.

Why Video?

Video is no longer a nice-to-have piece of visual content marketing that only a few brands can afford to prioritize. With major advancements in technology, shifts in content consumption, and evolutions in publishing platforms, it has become a mandatory communication tool to connect with audiences. If you want to tell a comprehensive brand story, video can play an important role in your content strategy.  

What Exactly Is a Company Video?

These days, corporate company videos are simply modern marketing tools, typically used to make a first impression—one with a long shelf life. A video has the ability to get etched in our memory and it will outlast and out-influence any photograph, logo, text or voiceover. If a company wants to deliver a message, showcase a culture, advertise a product, celebrate a team or unveil a new location then a video should be the only thing in your mind.

A Few Options to Choose from:

There is more than one way to shoot a company video.

Brand Videos 

A great brand video, so to speak, is all-inclusive. It puts your company’s history, philosophy, and personality all together in one smart and cohesive package. It can include an aesthetic take on your demographic, along with employee and client testimonials for a more personal touch.

Profile Videos:

It doesn’t get simpler than this. A good profile video offers a brief, but informative synopsis of most important aspect of the company, including its mission, and most beneficial features or benefits it provides. It is engaging, entertaining and quickly goes through important bios, stats, and newsworthy snippets informing audience about company and bestselling products.

Culture Videos:

Right now, company culture is the next big thing for corporate firms, with millennials looking for companies with diverse and progressive culture and why working there is a great career choice. Successful culture videos tell honest stories that highlight company’s inspirational mission and personal statement; it also showcases how company develops a healthy balance between work and personal life without undermining productivity.

 Product or Services Video

When you need to get specific about your latest offering, a video can do more than any other type of marketing material. Show off your stuff from every angle and at closer range than ever before.

Getting Started!

So what now? Here are a few tips from Content Studio:

• Start brainstorming that includes team members from all departments—multiple points of view can add texture and depth to any video concept. The goal is to inspire the most impactful and simple concepts that resonate with on-brand messaging.

• Be aware of your audience. Examine and then re-examine your targeted group AND do extensive research. There might be a whole demographic of untapped consumers out there just waiting for the right video to grab their attention.

• The best way to build a memorable experience is to tap into the emotions of the viewer. Extreme emotions of happiness or sadness connect us deeply with the content.

• Don’t cut corners. Your video doesn’t need to be super expensive high budget sci-fi or VFX clips, but PRODUCTION VALUE is really important. So don’t skim on things that really matters and relate to your brand but abstain from trying to do everything in one video.

Content Studio is a leading Digital Content Production Company in Delhi-NCR with a dedicated team of designers, in-house studio services, 2D and 3D animation services, Advertising and media planning company in Delhi-NCR. Contact us for taking the big leap into new age of digital content marketing today

1. It engages & resonates with current and prospective clients.

No video works without grabbing the attention of its target audience and using their interests and concerns to hold on tight. A short video targeting towards your client will make them believe that you indeed care about their problems and willing to dedicate yourself to solve them if you get the opportunity.

2. It tells a story to your partners in a logical sequence.

B2B videos need structure to work. That can be something as emotive as a story, or something as simple as a series of logical points. As long as it’s there to lead the viewer through to the end they learn something about your brand in a quick and interesting way.

3. It teaches your clients something or makes them feel something.

Your target audience should feel or think differently after watching your B2B video. Choose to be either informative or emotional — and if you can manage both, even better.

4. It looks and sounds smart and professional.

Looks aren’t everything, but your viewer isn’t going to stand for poor camera work or sound. Especially in B2B, you need some level of filming & editing quality to stay professional. So make sure you hire a good corporate video production house for your videos.

5. It compels action by your prospective clients.

Ultimately, video is used to get your prospective clients to do something. A great B2B video must encourage viewers to take relevant action, and a strong call-to-action makes this much easier.

6. It builds trust within your partners through genuineness and authenticity.

B2B relations are all about trust. Your video should help to reinforce this by being honest and humanize your brand in front of your partners. The worst B2B videos are the fake ones that keep trying hard to create an image that you can’t pull off in reality. Just keep it real and simple.

7. It reinforces the business brand among other big businesses.

Like all good pieces of content, B2B video also needs to support your brand. Tone of voice, visuals and values should all make it immediately obvious that who is behind the video.

The brain processes a video 60,000 times faster than text. So it does not matter how good this article is, it will never be as easy or quick for your brain to understand and comprehend. You know what would have been better? Yes, you guessed it right a small quick video. 

A video enhances emotional connect with viewers and with recent technological developments they are now much more cost effective and efficient. Since past few years videos have taken over and more than 90% of companies of B2B companies use it for content marketing.

So now the big questions

How will you make a video?

Whom to call if you need a video for your brand advertisement? 

What kind of video is best suited for you and your brand?

What will be the best thing to make a video about?

Don’t worry, if you are reading this you are at the right place. We will inform, educate and eventually help you create those amazing videos to take your brand to the next level.

Here are the few things about which you can start making videos today

Corporate Profiling

A corporate profiling video introduces you brand to public. It delivers the message of your brand and informs about core values of the company. A small video with shots of your facility and interaction with CEO and other high level employees will be great for humanizing the brand and increase its credibility.  We at Content Studio specialize in corporate video production can help you create brilliant profile for your company without being too heavy on your pocket.

Case Study Videos

These videos give your brand the opportunity to tell your stories where your clients benefited from your impeccable service. They highlight a problem, explain it completely and offer a solution. They are very powerful marketing tools as they help create trust as users can relate to these stories. Our in house studio services are tailor made for these interview based videos and provide excellent end to end support.

Explainer Videos

Explainer videos can be great value to educate your audience about the services you offer. It can be a valuable tool during your next presentation pitch for your prospective clients. A corporate video agency such as ours with a specialized team for 2D and 3D animation can create quick and easy explainer videos for you in no time.