Want to Create Lasting Impact? Make a Company Video

Company videos do it all—they provide the exact right look, sound, and message to represent your brand. They stick in our minds, especially the outrageous ones. Plus, thanks to the advent of digital, they have never been more cost-effective to produce. With a million ways to make a first impression on your target audience, why not make one that lasts a lifetime?

Think—how long has it been since you watched a video?

Seconds.. Minutes..Hours..Certainly, it’s impossible to go a full day without watching any video.

Why Video?

Video is no longer a nice-to-have piece of visual content marketing that only a few brands can afford to prioritize. With major advancements in technology, shifts in content consumption, and evolutions in publishing platforms, it has become a mandatory communication tool to connect with audiences. If you want to tell a comprehensive brand story, video can play an important role in your content strategy.

What Exactly Is a Company Video?

These days, corporate company videos are simply modern marketing tools, typically used to make a first impression—one with a long shelf life. A video has the ability to get etched in our memory and it will outlast and out-influence any photograph, logo, text or voiceover. If a company wants to deliver a message, showcase a culture, advertise a product, celebrate a team or unveil a new location then a video should be the only thing in your mind.

A Few Options to Choose from:

There is more than one way to shoot a company video.

Brand Videos 

A great brand video, so to speak, is all-inclusive. It puts your company’s history, philosophy, and personality all together in one smart and cohesive package. It can include an aesthetic take on your demographic, along with employee and client testimonials for a more personal touch.

Profile Videos:

It doesn’t get simpler than this. A good profile video offers a brief, but informative synopsis of the most important aspect of the company, including its mission, and most beneficial features or benefits it provides. It is engaging, entertaining and quickly goes through important bios, stats, and newsworthy snippets informing an audience about the company and bestselling products.

Culture Videos:

Right now, company culture is the next big thing for corporate firms, with millennials looking for companies with diverse and progressive culture and why working there is a great career choice. Successful culture videos tell honest stories that highlight the company’s inspirational mission and personal statement; it also showcases how a company develops a healthy balance between work and personal life without undermining productivity.

 Product or Services Video

When you need to get specific about your latest offering, a video can do more than any other type of marketing material. Show off your stuff from every angle and at a closer range than ever before.

Getting Started!

So what now? Here are a few tips from Content Studio:

  • Start Brainstorming that includes team members from all departments—multiple points of view can add texture and depth to any video concept. The goal is to inspire the most impactful and simple concepts that resonate with on-brand messaging. 
  • Be Aware of Your Audience Examine and then re-examine your targeted group AND do extensive research. There might be a whole demographic of untapped consumers out there just waiting for the right video to grab their attention. 
  • Connect Emotionally The best way to build a memorable experience is to tap into the emotions of the viewer. Extreme emotions of happiness or sadness connect us deeply with the content.
  • Don’t Cut Corners Your video doesn’t need to be super expensive high budget sci-fi or VFX clips, but PRODUCTION VALUE is really important. So don’t skim on things that really matter and relate to your brand but abstain from trying to do everything in one video.

Content Studio is a leading Digital Content Production Company in Delhi NCR with a dedicated team of designers, in-house studio services, 2D and 3D animation services, Advertising and media planning company in Delhi-NCR. Contact us for taking the big leap into the new age of digital content marketing today.