Animation has been an efficient tool for creators for over 50 years now, artists became animators as it gave them the flexibility to do things exactly the way they wanted to do it and even take their imagination on some crazy adventures. In the past animation was mostly used in motion pictures but in the last decade, animation entered into brand advertisement and was used as an effective tool for digital content marketing.
There are various kinds of animation formats that can be used by your brand today and we are going to tell you everything about it, you’ll also find some examples that we have included some great animated adverts used by well known global brands. Hope these examples will push your imagination and help you do something unique for your brand.
2D animation, the most commonly used and traditional form of animation. It is the process of creating images in two-dimensional environments; animators rely on two dimensions – width and height – to tell a story. Since the inception of 2D-animation technology in 1900s it has empowered creators to push the limits of their creativity to another level.
To see just how far this medium has come, consider the quality difference between the first fully 2D-animated film, “Snow White and the Seven Dwarfs,” and modern 2D-animation examples like The Simpsons, Family Guy, and even Indian animated Television Series like ChotaBheem etc. Check out how one of the leading brand uses 2D animation in the most effective way.
Airbnb 2D animation advertisement telling a heartwarming story using animated characters within a minute.
3D animation adds a third dimension – depth – to the already established 2D-animation with width and height, creating a lively animated environment that empowers marketers to craft realistic settings, characters, objects, textures, and lighting to bolster their videos in new ways. Most of the modern animated movies use 3D animation style; “Toy Story,” “Frozen,” and “Coco” are just three of thousands of 3D-animated movies created in the past several years.
To see how brands are using this animation style as part of their video marketing strategy, check out the stunning examples below.
Heinz setting a great example for storytelling using 3D animation
Renualt adding spice to their electric vehicles using incredible 3D animation
Stop Motion Animation
Stop motion is an animation technique through which physical objects are moved in small increments and individually photographed so that, when watched in rapid sequence, they create the feeling of movement. While this type of animation has been around since the late 1800s, it was made popular in the mid-1900s with some animated classics like “Rudolph the Red-Nosed Reindeer” and “Gumby.”
Modern examples of stop motion include Wes Anderson’s latest film, “Isle of Dogs,” and the two dynamite examples we’ve included below.
Honda translates their Machine Drawing into a seamless stop motion advertisement showing viewers how they do what they do.
Airbnb takes us on a ride across continents using stop motion and show us what makes them such an interesting organization.
Whiteboard animation is a type of animation that features the illustrator physically drawing the artwork on a whiteboard or other surface using pens and markers. This animation style became popular shortly after the launch of YouTube in 2005. Even back then, brands were attracted to the way whiteboard animation let viewers see the story come to life before their eyes, and they’ve kept coming back to this timeless approach ever since.
Check out the video we’ve included below that show the potential of whiteboard animation to wow an audience and tell a story at the same time.
Motion graphics is a type of animated graphic design that usually features a lot of text and simple graphics. While traditional animated videos usually centre around characters and elaborate settings, motion graphics videos give life to stories that otherwise wouldn’t be visual, using shapes, graphics, and text to visually represent the story being told.
As you watch the example from a global brand, take a look at how even a simple approach to graphics amplifies the story being told verbally.
The powers of these five different form of animation are endless. From 30-second explainer videos to internationally acclaimed feature films, animation has the power to tell stories of all shapes and sizes. It can take you to the stone ages and show you the distant future. As you set out to create an animated video, consider the following tips to determine the best type for your video.
- Consider Your Brand: Each of these types of animation has a certain feel to it, and you should determine whether the animation style you choose accurately reflects your brand. For example, if you have a highly artistic brand, perhaps a stop motion or intricate 2D animation video is right for you. Meanwhile, a futuristic 3D style might make sense for a high-tech or scientific company.
- Consider Your Competition: If you want to stand out from your competitors, take a look at what they’re doing and choose an animation approach that is different from (and better than) theirs. This differentiation will help you stand out amongst the competition and earn more attention and business from your customers.
- Consider Your Budget: Each of these types of animation comes with a different price point. While visually stunning, stop motion often requires a lot of resources; meanwhile, whiteboard videos can be a more economic approach. Be sure to have a handle on your budget before you select a style.
For more information on how much different kinds of videos, check out our other posts.
If you come across any hurdle in making your first animated video be it a small explainer video for your company or a full length animated feature films, we at content studio have a room full of animators for all your needs. In our vibrant digital production house we have best in class 2D and 3D Animation team with best sound insulation studio for getting that pitch perfect voice over for your animated videos.
Call us today and get started on an adventurous journey with us to take your brand and dream to the next level.